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tl;dr: check our our new website (ihb.io
). privacy overreach is getting out of control and we are attacking this problem by disrupting a multi billion dollar industry.
Dear Bitcoin Community
I hope all is well and this message finds you in good spirits. This is probably not how you should rebrand, but at the end of the day when we started this company one year ago we set out to do something different and we are sticking to our plans.
Phase 1 is over and we are almost ready to move on to Phase 2, but that requires a little input (and hopefully help) from the community. After all, if we don’t have your trust and buy in, we may as well shut down.
For the past 12 months we have attracted 67,000 regular readers who came to our old site ihavebitcoins.com
to read our content and look at our market data. Our analytics also told us:
*Many of us love using Tor. *Many of us love to clear their cache (daily). *Many of us are tech savvy and use high end devices as compared to the average person. *Many of us are from some of the most beautiful Tier 1 cities in the world. *Many of us use Opera and Linux systems more heavily than we have ever seen.
A lot of people in the community had web behavior that trends towards being security and privacy conscious. Because of this we removed the google analytics cookie and we hope the tradeoff will be worth it.
We know what we did and yes it is so painful seeing our Alexa rank disappear and not get any feedback about site statistics. We are going to be 100% cookie free.
No more annoying popups for our European readers.
*Coindesk 8 *New York Times 25 *Wall Street Journal 57 *NewsBTC 4 *XAPO 6 *Hive Wallet 1 *Coinbase 5 *BTC China 1 *Bitstamp 1 *BTC-e 2 *The Guardian 15 *Drudgereport 29 *Bitcoin Magazine 3 *Coin Telegraph 2 *Crypto Coins News 1 *Bitcoin Foundation 2 *Wikileaks 0 *Business Insider 37 *Huffington Post 25 *BuzzFeed 23
We like the above news sites and products and are in no way knocking them. There is no alternative so we understand why they are using cookies, but 57 cookies? What are you planning to do, rob a house? Do you really need to know what bank your readers use or when they are looking to purchase a new car?
But in regards to digital marketing, they are essential
. Without them, websites would have no avenue of dealing with the largest ad network in the world, Google. Digital ad spending in 2013 was $119.8 billion worldwide. Google’s share of that, according to its 2013 annual financial reporting, was $50.57 billion. Our Solution IHB.io
has a desire to make money, and we need
it to keep doing what we are doing (it is not cheap), so we are working with the Mastercoin protocol to implement an open sourced ad based system that will tie a website’s proprietary server side IP data to web visits and requests pulled.
In a simple non cumbersome manner (still working on the UI for this) we want have you guys (if you choose) give us your public bitcoin address. That address key will then be associated to your specific IP address and if your address changes or if you access the site from another IP you will see a red light in the top right corner, which if you click on, you will be prompted to give us your key again so we can associate the new IP with your public bitcoin address.
We want to create a smart contract
on the blockchain with advertisers who will then pay a separate address for the privilege of advertising to a demographic that we believe is affluent, educated, possesses an above average intellect that also happens to be in the coveted 18-34 demographic. Each contract can be unique to the advertiser's needs and the payouts are made if only the required outcomes for it are successful. After the payout is made to the address, the revenue will be split amongst participants. All of this will be public.
In return for your assistance helping to change the paradigm of digital marketing, we want to give our readers a share of the revenue earned. We believe we can convince select advertisers to adapt this system because the Bitcoin demographic is too valuable to ignore. It is no coincidence that all major publications regularly write about Bitcoin for SEO. In the journalism business those articles generate a lot of traffic. At the same time that mainstream media tells us Bitcoin is going nowhere in an article, they are making money from it and in many cases, us directly (judging from the well written comments left on some of these stupid articles).
The whitepaper is almost complete and we will publish it in the coming weeks. We are still figuring out the method for encrypting the IP data so we even we don’t have access to it and making sure it can't be gamed. But basically we want to move towards an opt-in system where users can still maintain 100% privacy.
The new ad network will be:
• Trustless and 100% open source • Secure distributed data sharing that is 100% private • A robust and scalable form of coordination amongst advertisers and websites.
Because of this we have decided to rebrand as IHB.io
. It is much easier to recall and type than ihavebitcoins.com, and our plan is to never have a cookie on our site EVER so we can’t count on a lot of the tools that usually bring up your organic traffic.
In our lifetime humans have given up so much privacy that it scares us. We get really worried when we hear the director of the FBI attack Apple and Google’s encryption the way he does. When did we lose our right to private communications? If Paul Revere was tracked on his horse, I can guarantee you the English would have won the revolution. After all he was a terrorist.
We hope this will help Bitcoin as it provides yet another decentralized solution that the block chain can solve and also returns our right to privacy at the same time. It reduces the need for huge server farms and gets rid of the middle man taking a cut. We want to give that cut back to you.
In our opinion, good journalism is being tainted by technology and the need to get views and clicks. Editors must write the catchy headlines and do the stupid Top 10 this and Top 10 that articles to get clicks. That will never go away, but hopefully there will be a clear distinction in the incentives going forward. After all, we basically vote with every click, and we all know the Kardashians are winning on Yahoo.com.
We can’t ask you for an upvote, and we don’t want to collect any of your private data from the very beginning of this experiment, but we do need to get an idea of interest in our Open Source AD Network and we also need a whole bunch of beta testers for this model to be proven.
If you are interested in participating in this beta please leave us a message in anyway possible, Google+, Facebook, follow us on Twitter or comment on this Reddit post. We are very open to feedback from the community and if someone or organization wants to help us with this open source project we would love that as well. You can send us an email to [email protected]
Thank You. IHB
ps. if nothing else, we would appreciate feedback on our new site design. we are most interested in finding out about load times and optimization for your screen. if something is off or did not render properly, please leave a comment with the issue and what device, you were using.
“In the very first month of Indian Opinion, I realized that the sole aim of journalism should be service. The newspaper press is a great power, but just as an unchained torrent of water submerges whole countrysides and devastates crops, even so an uncontrolled pen serves but to destroy. If the control is from without, it proves more poisonous than want of control. It can be profitable only when exercised from within. If this line of reasoning is correct, how many of the journals in the world would stand the test? But who would stop those that are useless? And who should be the judge? The useful and the useless must, like good and evil generally, go on together, and man must make his choice.” Gandhi
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